The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
Managing Local Talent and Locations in Overseas Commercial Production
When filming global brand videos overseas, learn how to selec...
Video Production
2026-08-07
How to Avoid Cultural Symbol Misinterpretation in Overseas Marketing Videos
A complete execution guide for avoiding cultural symbol misin...
Video Production
2026-08-07
How to Define Target Audience and Content Hypotheses Before Producing Global Brand Videos
How to initiate global brand video projects by first defining...
Video Production
2026-08-07
How to Prioritize E-commerce Product Videos on a Limited Budget
When budgets for cross-border e-commerce product videos are l...
Video Production
2026-08-07
How to Derive Ad Versions from a Single Master Product Video
Learn how to derive ad versions from a single master product ...
Video Production
2026-08-07
How to Preserve True Product Colors in E-commerce Video Post-Production
For cross-border e-commerce brands and production teams, this...
