The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Marketing
2026-07-13
Ordering Shopify Product-page Video for Conversion: Opening, Demo and Trust
Organize the page around an opening promise, feature proof, u...
Video Marketing
2026-07-12
Filming Kitchen-appliance Video for Real Global Household Needs
Replace feature lists with household scenes and evidence for ...
Video Marketing
2026-07-12
Filming Cross-border Product Comparisons That Turn Specifications into Reasons to Buy
Make differences in specifications, structure, operation and ...
Video Production
2026-07-12
How to Film Consumer-electronics Ads: Four Cases from realme, RedMagic, AXLOIE and Baseus
Compare how four films use people, scenes, rhythm and product...
Video Marketing
2026-07-12
Creating Cross-border FAQ Videos from Customer-service Questions
Turn recurring pre-sales questions into FAQ clips, product-pa...
Video Production
2026-07-12
Commercial Production Budgets: Six Major Costs and Quote Pitfalls
Break quotes into creative development, talent and locations,...
