The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-07-29
How to Review Cross-border UGC Deliverables: Ad Disclosure, Creator Consent and Raw Footage
A UGC rights register and disclosure-frame checklist help bra...
Video Production
2026-07-29
Delivering Creator Content for Meta Partnership Ads: Account Access, Post Codes and Usage Rights
Coordinate account permissions, post codes and content rights...
2026-07-29
Brand Films, Product Videos and TVCs Are Not Interchangeable: Decide What to Shoot First
A communication-task matrix and budget-priority model clarify...
2026-07-29
How to Film Executive Interviews: Replace the Script with a Question Tree
Use an executive question tree and editable-answer cards inst...
2026-07-29
A Commercial PPM Is Not Just a Concept Review: 12 Decisions to Freeze Before the Shoot
A 12-point PPM freeze sheet and change-cost heat map define t...
Video Production
2026-07-29
Synthetic-content Disclosure for AI Ads: A YouTube, Meta and TikTok Checklist
Compare YouTube, Meta and TikTok requirements in a single dis...