The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Show Accessories and Packaging Contents in Amazon Product Videos
For cross-border e-commerce brands and production teams, this...
Video Production
2026-08-07
How to Film Product Size, Scale, and Grip in Product Videos
In product video production, size, scale, and grip are the ha...
Video Production
2026-08-07
How to Evaluate the Usability of Sound and Subtitles in TVC Commercials
This article breaks down how to evaluate the usability of sou...
Video Production
2026-08-07
How to Extend a TVC Commercial from a Static Poster
How to extend a TVC commercial from a static poster: a comple...
Video Production
2026-08-07
How to Arrange Version Proofing for Packaging and Tags in TVC Commercials
Project initiation, filming, post-production, delivery, and a...
Video Production
2026-08-07
How to Conduct Visual Checks Before Legal Review for TVC Commercials
This article is aimed at brand teams and production crews. It...
