The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
2026-08-07
Confirming Talent Attendance and Substitutes Before Filming in Video Projects
A practical guide to confirming talent attendance and substit...
2026-08-07
How to Set Manual Review Checkpoints for Branded AI Videos
For AIGC commercial and branded AI video projects, this artic...
2026-08-07
How to Document Prompts and Material Copyright in Generative Advertising
A practical AIGC commercial guide for brands and production t...
2026-08-07
How to Unify Lighting Direction and Shadows in AI-Composited Product Videos
A practical guide for brands and production teams on unifying...
2026-08-07
How to Test Lip-Sync Accuracy in AIGC Videos
Addressing lip-sync challenges in AIGC commercial production,...
2026-08-07
How to Create a Shot Version Screening Matrix for AI Advertising
Provides practical methods for creating shot version screenin...