The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-07-30
How to Plan Roads, Studio Shots and Feature Evidence for Automotive Product Videos
An automotive product-video plan needs more than a road list ...
Video Production
2026-07-30
How to Approve Subtitles, Voice-over and Aspect Ratios for Multi-market Brand Videos
Preparing a brand video for multiple markets involves more th...
Video Production
2026-07-30
How to Write a SaaS Demo Script: Filter Features by Customer Task, Then Plan UI Evidence
A SaaS demo script should not begin with the feature menu. Cu...
Video Production
2026-07-30
Choosing a Studio for Product Video: Floor Space, Height, Power and Access
Studio selection cannot be based on floor area and total powe...
Video Production
2026-07-29
How to Film Liquids, Powders and Microstructures: A Macro and High-speed Test Workflow
For liquids, powders and microstructures, use a three-stage t...
Video Production
2026-07-29
Don’t Chase Trends Alone: Turn Search Terms and Comment Questions into Testable Short-video Scripts
Convert platform searches and recurring comment questions int...
