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The Journal · THE JOURNAL

Video Production

Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.

ALL Video Marketing Video Production AIGC Insights
How Katana Lighting and LookDev Support Multi-Shot Product CGI Video Production
2026-08-06

How Katana Lighting and LookDev Support Multi-Shot Product CGI

Katana's value lies in integrating LookDev, lighting, and mul...

How to Make Shot Status Trackable in VFX Project Management: Separate Reviews from Tasks Video Production
2026-08-06

How to Make Shot Status Trackable in VFX Project Management: Separate Reviews from Tasks

VFX project management requires separate tracking for shot ta...

How to Avoid Left-Right Eye Mismatches in Stereoscopic 3D Ad Post-Production? Start by Validating Parallax and Color Video Production
2026-08-06

How to Avoid Left-Right Eye Mismatches in Stereoscopic 3D Ad Post-Production? Start by Validating Parallax and Color

Stereoscopic 3D ad post-production requires simultaneous chec...

Before Using Motion Capture in Commercials, Clean Up Foot Sliding and Character Proportions Video Production
2026-08-06

Before Using Motion Capture in Commercials, Clean Up Foot Sliding and Character Proportions

Motion capture is best used as a performance foundation and p...

Which Commercial Shots Suit Deep Compositing? Consider Transparency, Occlusion, and Data Size Video Production
2026-08-06

Which Commercial Shots Suit Deep Compositing? Consider Transparency, Occlusion, and Data Size

Deep compositing passes per-pixel depth, color, and opacity t...

How to Deliver Object Tracking for Product Commercials? Separate Objects, Cameras, and Coordinates First Video Production
2026-08-06

How to Deliver Object Tracking for Product Commercials? Separate Objects, Cameras, and Coordinates First

When handing off object motion for post-production in product...

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ONCE is a brand content growth partner for the AI era, working with brands across commercial film, AIGC content, AI video workflows and long-term content growth.

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