The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
How to Maintain Brand Identity in Overseas Brand Story Films
For managers of global brand video projects, this guide syste...
Video Production
2026-08-07
How to Break Down an Overseas Campaign into a Content Asset System
For global brand video project leads, this guide explains how...
Video Production
2026-08-07
How to Create Storyboards for TikTok, Instagram Reels, and YouTube Shorts
For global brand video projects, this guide breaks down story...
Video Production
2026-08-07
How to Avoid Translationese in Multilingual Overseas Ad Videos
Learn how to avoid translationese in multilingual global bran...
Video Production
2026-08-07
How to Plan Hero Videos and Short Cuts Together for Overseas Marketing
Learn how to unify planning for hero videos and short cuts in...
Video Production
2026-08-07
How to Adapt Chinese Selling Points into Local Expressions for Global Brand Videos
How to adapt Chinese selling points into local expressions fo...
