The Journal · THE JOURNAL
Video Production
Planning, production, editing and delivery guidance for corporate films, product videos, TV commercials, brand stories and AIGC content—so brand teams can prepare stronger briefs and control quality.
Video Production
2026-08-07
Video Director Communication Checklist: From Brief to Storyboard
A director communication checklist guide for commercial video...
Video Production
2026-08-07
How to Estimate Pre-Production, Production, and Post-Production Separately in Video Timelines
Learn how to break down commercial video production timelines...
Video Production
2026-08-07
How to Write a Commercial Video Brief for Easy Execution by Production Teams
In commercial video production, the brief is the core referen...
Video Production
2026-08-07
When AIGC Commercials Should Not Be Released Directly
Not all brand projects are suitable for direct release of AIG...
Video Production
2026-08-07
Brand AI Video Workflow: From Brief to Delivery – Case References
A project initiation and delivery guide for brands and produc...
Video Production
2026-08-07
How to Verify Visual Continuity and Copyright in AIGC Ad Assets
A guide to verifying visual continuity and copyright in AIGC ...
