The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-07-28
Talent and Music Licensing for Commercials: Territory, Term, Media and Version Checklist
A five-dimensional checklist for territory, term, media, vers...
Video Marketing
2026-07-28
Sequencing Evidence in a Crowdfunding Video: From Prototype and Team to Production Delivery
Use a four-level evidence ladder and shot-acceptance matrix t...
Video Marketing
2026-07-27
Controlling Variables in Meta Ad Creative Tests Instead of Only Changing Captions
A variable ledger, shot tasks, version matrix and layered acc...
Video Production
2026-07-27
How to Make a 90-second Product-launch Opening Film
Plan a 90-second opening around an attention hook, product re...
Video Marketing
2026-07-27
B2B Website Case-study Videos: Turn Customer Stories into Verifiable Sales Evidence
Structure the customer problem, interview questions, on-site ...
AIGC Insights
2026-07-27
Writing Prompts for AI Product Video: Turn Brand Visuals into a Controllable Shot System
Build prompts from the brand proposition, product evidence, c...
