The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-07-29
Reviewing Performance Claims in Cross-border Product Videos
Connect every performance claim to test evidence and the exac...
2026-07-29
Industrial Trade-show Videos Should Work Without a Presenter
A silent trade-show loop can explain manufacturing capability...
AIGC Insights
2026-07-29
Creating AI Product-model Videos with Consistent Characters, Accurate Products and Clear Disclosure
Control character, wardrobe, action, shot design and platform...
2026-07-29
Building a B2B Homepage Video: A Five-part Structure from Value Proposition to Inquiry
Structure a B2B homepage video around first-screen value, use...
2026-07-29
3D Product Animation or Live Action? Decide with Evidence, Budget and Asset Reuse
Choose 3D, live action or a hybrid by comparing real-world ev...
2026-07-28
When Motion-control Robotics Are Worth It for Product Advertising
Evaluate repeatability, path complexity, version reuse and ba...