The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-07-29
How to Discuss Delivery Dates and Risk in Crowdfunding Videos
Use a commitment-strength ladder and a three-way check across...
Video Production
2026-07-29
Why Good Creative Is Not Running in TikTok Shop GMV Max: A Source and Authorization Checklist
Diagnose missing GMV Max delivery with a creative-eligibility...
Video Production
2026-07-29
Planning Video for Shopify Products with Multiple Colors and Models
Plan around Shopify variant-media limits before production. A...
Video Production
2026-07-29
How to Review Amazon Product Videos After Automatic Cross-marketplace Sharing
Use a marketplace–language–ASIN map and a non-shareable-signa...
Video Production
2026-07-29
Accessible Product Videos for EU E-commerce: A Subtitle, Transcript and Player Checklist
Plan accessible EU e-commerce video with an audio-visual info...
Video Production
2026-07-29
Transcribing Speech Is Not Enough: Accessibility Checks for Social-video Captions and Audio
A caption fact-check card and dual-channel comprehension test...
