The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Production
2026-08-07
How to Schedule Scenes, Cast, Props, and Time in a Commercial Video Production Schedule
Learn how to schedule scenes, personnel, props, and time in a...
Video Production
2026-08-07
Video Director Communication Checklist: From Brief to Storyboard
A director communication checklist guide for commercial video...
Video Production
2026-08-07
How to Estimate Pre-Production, Production, and Post-Production Separately in Video Timelines
Learn how to break down commercial video production timelines...
Video Production
2026-08-07
How to Write a Commercial Video Brief for Easy Execution by Production Teams
In commercial video production, the brief is the core referen...
Video Production
2026-08-07
When AIGC Commercials Should Not Be Released Directly
Not all brand projects are suitable for direct release of AIG...
Video Production
2026-08-07
Brand AI Video Workflow: From Brief to Delivery – Case References
A project initiation and delivery guide for brands and produc...
