The Journal · THE JOURNAL
Blog
Practical guidance on video marketing, production, AIGC, brand content growth and cross-border e-commerce assets for brand websites, Shopify, Amazon, TikTok and global campaigns.
Video Marketing
2026-07-27
Controlling Variables in Meta Ad Creative Tests Instead of Only Changing Captions
A variable ledger, shot tasks, version matrix and layered acc...
Video Production
2026-07-27
How to Make a 90-second Product-launch Opening Film
Plan a 90-second opening around an attention hook, product re...
Video Marketing
2026-07-27
B2B Website Case-study Videos: Turn Customer Stories into Verifiable Sales Evidence
Structure the customer problem, interview questions, on-site ...
AIGC Insights
2026-07-27
Writing Prompts for AI Product Video: Turn Brand Visuals into a Controllable Shot System
Build prompts from the brand proposition, product evidence, c...
Video Marketing
2026-07-27
Planning Video Marketing Metrics Before Production
Connect pre-production creative hypotheses to viewing, compre...
AIGC Insights
2026-07-27
Copyright and Generation-provenance Records to Require Before Buying AI Video
Verify input assets, people, music, model generation, platfor...
